In the belief that artist management and public relations are "different aspects of the same role," James Inverne and Patricia Price have announced a new firm, the Inverne Price Music Consultancy. He is a former editor of Gramophone and onetime performing arts correspondent for Time, she is executive director of Portland Piano International and a former classical music product manager for Allegro Media Group. Their initial client list includes conductor John Axelrod, violist David Aaron Carpenter, violinist Alexandre Da Costa, tenor David Rendall, among other vocalists, and the Salome Chamber Orchestra.The plan is for Price to remain based in Portland and Inverne in Reading, just outside London. They also have a preferred partnership with Armstrong Arts in China and, for music-education projects, work on a free lance basis with Rachel Sokolow. The London based PR firm Jodie Cohen will handle public affairs when needed - Inverne says his firm will handle public relations for all of its clients - and social networking is to be overseen out of Portland by Matt Herman. The company offers both general and strategic management services. Its website offers news of its clients' latest activities as well as interviews with them, presumably conducted by music journalist
Inverne.